As Managing Director of the Salt Lake City office, Lori works with the account teams to ensure clients are receiving the very best strategic direction and executional delivery; driving innovation for the agency, as well as managing the stability and growth of the overall business.
Over her 24-year career in advertising, Lori has mastered brand strategy, direct and database marketing, and research and business analysis. She has received several major awards from AMA, DMA and Effies for her work. She has developed and driven the success of a variety of strong consumer brands, including Texaco, Bank of America, Hugo Boss, POWERade, Fancy Feast and Carnation.
Lori has a deep-rooted history in large agency life, including work at Bozell Worldwide, Bates Worldwide and Arnold Communications, as well as CRM firms such as Targetbase Marketing. Lori moved to Salt Lake City in 1999 to develop the Strategic Services Group at Euro RSCG DSW Partners, after which she joined the former boede+partners as a partner, leading a variety of integrated marketing accounts.