BtoB

Lot21 forms emerging media division

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Lot 21, a leader in b-to-b direct response campaigns, said on Nov. 7 that it has formed an Emerging Media Group, which will focus on creating wireless and broadband advertising for clients. The creative agency and media buying firm is one of the leaders in b-to-b advertising on the Internet. It said former Egghead.com VP-marketing Barry Peters will be head of the new division.
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