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BtoB

Lot21 goes to Gotham

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San Francisco--One of the Internet's top b-to-b media buyers, Lot21 said Friday it has launched a full-service agency in New York. The new wing will provide strategy, creative and media buying services to clients interested in new media advertising. Heading up the new office are Dennis Lemenager, general manager; Kate Brady, director-business development East Coast; and Louise Kong Peter, media director. Time Inc. and Unilever are the agency's first major clients.
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