×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Lotame, The Media Trust partner on data protection

Published on .

Most Popular
New York—Data management company Lotame and ad security company The Media Trust announced a data protection partnership. Through the partnership, Lotame will offer publishers and advertisers the Lotame Data Protection Solution, powered by The Media Trust. The service offers transparency into all activity occurring through direct and third-party advertising tags on clients' websites.
In this article: