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BtoB

Lotus launches online rich-media campaign

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New York--Lotus Development Corp., Cambridge, Mass., has launched an online rich-media campaign for its Notes and Domino software. The b-to-b campaign by OgilvyInteractive, New York, consists of three rich-media ads and interstitials. The first features Charlie Lamm, information technology manager at Coppola Cos., who customized Lotus Notes and Domino to allow his team to work virtually in two locations at once: Los Angeles and Bali. Within the interstitial, viewers are given the option to download a free Notes and Domino Release 5, sign up for a seminar or e-mail their IT manager. The three Lotus ads are scheduled to run through the fourth quarter. The media buy is for 10 million impressions on leading Web sites, including those of Business Week, Forbes, The Industry Standard, The New York Times, The Wall Street Journal, and Red Herring.
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