Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Louisiana Tourism Promotion District approves ad campaign

Published on .

Baton Rouge, La.—The Louisiana Tourism Promotion District has approved a $1.7 million ad campaign that will debut this summer. The campaign will extend the state’s current regional effort to the national level, aiming to draw tourists to the state. It will be developed by Peter Mayer & Associates, the state’s advertising agency. The bulk of the campaign will run on national cable TV networks.
Most Popular
In this article: