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BtoB

Lowe + Draft launches

Published on .

New York--Lowe & Partners Worldwide and DraftWorldwide announced the launch of Lowe + Draft, a strategic alliance that will provide integrated communications services to shared clients. Lowe, a creative shop, and Draft, a direct and promotions agency, will continue to operate as separate brands. They will work together for clients that are seeking integrated services. The partnership will be headed by Harold Draft, chairman-CEO of Draft Worldwide, who will serve as chairman of the new venture. Jerry Judge, president-CEO of Lowe & Partners, will serve as president-CEO of Lowe + Draft.
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