×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Lucent, MDSI Mobile form global b-to-b marketing agreement

Published on .

Most Popular
Murray Hill, N.J.--Lucent Technologies subsidiary Kenan Systems, Cambridge, Mass., and MDSI Mobile Data Solutions, Richmond, British Columbia, have formed a global marketing agreement. The companies will jointly target businesses in the energy and utility industries with customer service and billing software. The deal comes several months after Lucent and Kenan formed a pact to integrate their global sales forces to approach the telecommunications marketplace.
In this article: