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BtoB

Luis Rivera, CEO, Lyris Inc.

Published on .

What: CEO
Where: Lyris Inc., Emeryville, Calif.
Why: Rivera took the reins at Lyris in early 2005 and through the reorganization and rebranding of J.L. Halsey’s four subsidiary companies helped integrate e-mail marketing services with diverse online marketing channels to form Lyris and introduce its flagship offering, Lyris HQ. In the 12 months ended in May, Rivera oversaw a 60% increase in Lyris HQ customers.
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