Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Luis Rivera, CEO, Lyris Inc.

Published on .

What: CEO
Where: Lyris Inc., Emeryville, Calif.
Why: Rivera took the reins at Lyris in early 2005 and through the reorganization and rebranding of J.L. Halsey’s four subsidiary companies helped integrate e-mail marketing services with diverse online marketing channels to form Lyris and introduce its flagship offering, Lyris HQ. In the 12 months ended in May, Rivera oversaw a 60% increase in Lyris HQ customers.
Most Popular
In this article: