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BtoB

Lukovitz forms media services company

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Wilton, Conn.—Karlene Lukovitz, VP-communications at media auditor BPA, Wednesday announced that she has formed a new company to offer strategic services to electronic and print media. The company, KL MediaLink, will provide clients with editorial development, integrated brand extensions and strategic positioning for both existing and new publications. Lukovitz will also provide consulting services for custom publishers and media companies, including marketing materials, white papers and other services matching advertisers with readers.

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