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BtoB

Lyris acquires deliverability firm

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Berkeley, Calif.—Lyris Technologies announced it has acquired Piper Software, an e-mail deliverability software company. Terms of the deal were not disclosed. Lyris, an e-mail marketing software company, said the acquisition gives it a competitive advantage by helping to ensure deliverability of its clients’ permission-based marketing e-mails through Piper’s Delivery Monitor Service.

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