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Lyris acquires UK e-mail marketing agency Facultas

By Published on .

Emeryville, Calif.—Online marketing company Lyris Inc. has expanded its international presence by acquiring London-based e-mail marketing agency Facultas.

Facultas has been a reseller of Lyris e-mail marketing solutions in Europe since 2004. To support the acquisition, Lyris will be opening a new office in central London.

Donna McNicholas, Lyris’ U.K. sales director, will lead the London sales team, while Andrew Robinson, Facultas’ former managing director and owner, will become Lyris’ director of international professional services.

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