Lyris acquires UK e-mail marketing consultancy Facultas

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Emeryville, Calif., and London—Online marketing company Lyris Inc. this week announced it has acquired longtime partner Facultas, an e-mail marketing agency based in the U.K. The acquisition allows Lyris to expand its global footprint, according to Lyris, which will open a new office in central London. The new London office will be headed by Donna McNicholas, Lyris’ U.K. sales director. Andrew Robinson, former managing director and owner of Facultas, will become director of international professional services.
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