Lyris debuts mobile marketing solution

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Park City, Utah—Online marketing company Lyris has introduced a new Short Message Service (SMS) texting solution to enable marketers to send targeted text communications to opt-in customers on their mobile devices. The new product, Lyris HQ Mobile, will be offered as part of the Lyris HQ integrated online marketing suite.

Capabilities include the ability to send one-time messages immediately as well as on a scheduled basis; to target messages to subscribers with exclusive offers or location-based coupons; support for such campaign elements as surveys, contests, transactional messages and promotions; and query and reporting capabilities.

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