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BtoB

Lyris to launch marketing best practices portal

Published on .

San Francisco—Lyris, an online marketing technology company, next week will announce the launch of www.lyrishq.com, an interactive marketing best practices portal. It will include daily marketing blog posts; content on e-mail marketing, Web analytics and search engine optimization; guest editorials from industry leaders; and videos. Users will be able to comment on content on the site.

“We saw a need in the online marketing industry for a portal to provide not only thought leadership of visionary trends but also actionable ideas that online marketers could incorporate into their own marketing programs,” said Dave Dabbah, VP-marketing at Lyris, in a statement.

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