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BtoB

Lyris launches ListManager 9.0

Published on .

Emeryville, Calif.—E-mail marketing company Lyris Technologies, a subsidiary of J.L. Halsey, has released the latest version of its e-mail tool. Lyris ListManager 9.0 has been enhanced to include new features including an A/B split testing tool; a report dashboard that provides a quick overview of an e-mail campaign’s results; and the “Engagement Index,” which Lyris said will enable users to measure campaign effectiveness. The index combines data on opens, click-throughs, unsubscribes, forwards and transactions into a formula that indicates the recipient’s engagement level, according to the company.

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