The number of M&A deals in the media, information, marketing services and technology arena increased to 651 in the first three quarters of this year, a 42% increase compared with the year-earlier period, according to Jordan, Edmiston Group. The aggregate value of these deals increased to $32.9 billion, a 95% increase.
The average deal size of $51 million has been comparatively small so far in 2010, relative to 2007, for example, when the average deal size was $120 million, Jordan, Edmiston said. The number of deals in b-to-b media increased to 33, a 200% increase, while the value of the deals jumped to $470 million, more than an eightfold increase. A single deal—United Business Media’s pending $287 million acquisition of Canon Communications—accounted for more than half the aggregate value.
A report by investment bank Petsky Prunier found that the number of M&A deals in the marketing, information and digital media/commerce arena, which totaled 200, increased 27% in the third quarter compared with the year-earlier period. Similarly, the value of the deals, which totaled $10.7 billion, increased 41% in the same timeframe.