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Value of M&A activity increases in marketing, information and digital media sectors

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New York—The deal value of M&A and investment activity in the marketing, information and digital media sectors increased in the third quarter compared with the second, according to data compiled by Petsky Prunier.

The investment bank tracked 153 third-quarter transactions worth a combined $7.3 billion. The number of deals declined 1% compared with the second quarter, but total transaction value jumped 200%.

Petsky Prunier said strategic buyers accounted for the largest portion of overall activity, with 85 transactions worth an estimated $5.9 billion. Tight credit markets have limited the activity of venture capital and private equity investors, the investment bank said.

Interactive advertising and marketing technology were the two most active segments in the third quarter, Petsky Prunier said.

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