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M&A activity increases in marketing, information and digital media sectors

By Published on .

New York—Merger and acquisition activity in the marketing, information and digital media industries increased in the second quarter compared with the first, according to data released Wednesday by investment bank Petsky Prunier.

The number of transactions increased 11% to 224. The aggregate deal value increased 39% to $12.2 billion, mainly due to the sale of Interactive Data Corp. to Silver Lake Partners and Warburg Pincus, Petsky Prunier said.

Petsky Prunier tracks deals across seven segments: advertising and promotion, digital media, interactive advertising, marketing services, marketing technology, out-of-home and specialty media, and software and information.

Marketing technology was the most active category, with 69 transactions. Software and information deals produced the most aggregate deal value: $5.0 billion.

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