The number of transactions increased 11% to 224. The aggregate deal value increased 39% to $12.2 billion, mainly due to the sale of Interactive Data Corp. to Silver Lake Partners and Warburg Pincus, Petsky Prunier said.
Petsky Prunier tracks deals across seven segments: advertising and promotion, digital media, interactive advertising, marketing services, marketing technology, out-of-home and specialty media, and software and information.
Marketing technology was the most active category, with 69 transactions. Software and information deals produced the most aggregate deal value: $5.0 billion.