New York—Last month, 384 M&A and investment deals were announced in the marketing, media, technology and business information/services industries, a 6% increase over July's 363 deals, according to investment bank Petsky Prunier.
Of the 202 August deals in which financial figures were reported, the aggregate value totaled $7.7 billion. Marketing technology and software were the two most active categories, with a combined 152 deals.
Venture and growth capital investors announced 195 deals in August, 51% of the total volume, while strategic buyers announced 166, representing 43% of deal volume. Buyout investors accounted for the remaining 23 deals.