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BtoB

The Maccel Group introduces Marketing Scorecard methodology

Published on .

Kansas City, Mo.--Patrick Perugini, principal of The Maccell Group, presented the company's Marketing Scorecard methodology at the BMA Annual Conference. It's a tool to align marketing goals with integrated programs and create metrics for tracking marketing program performance. The process uses a template to create and maximize marketing goals such as lead generation, customer relationship management and channel programs.
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