BtoB

Mad Dogs & Englishmen to develop $2 million print campaign for ABM

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New York--American Business Media selected ad agency Mad Dogs & Englishmen to create a $2 million print advertising campaign. The campaign, which will present ABM as the source of information for b-to-b media, will target industry leaders and decision-makers within various industries, including advertising. New York-based Mad Dogs, which launched in 1991, has developed ad campaigns for several of ABM's member companies. Current clients include AOL MovieFone Inc., Target Corp. and Home Box Office.
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