Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Madison Logic introduces new data tools

Published on .

New York—Madison Logic, a lead-generation company, has introduced two new data products to help advertisers analyze buyer behavior and better target prospects. Data Match Behavioral Analytics provides buyer intent information to sales and marketing teams to help them serve relevant content to prospects. Data Match Lead Retargeting allows clients to retarget users in their offline databases with display ads.
Most Popular
In this article: