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BtoB

Magazine ad pages down in ’08

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New York—Magazine ad pages fell 11.7% last year to 220,813, according to the latest Publishers Information Bureau data, compiled by the Magazine Publishers of America and released Tuesday.

The decline accelerated in the fourth quarter as 60,814.5 advertising pages represented a plunge of 17.1% from the fourth quarter of 2007.

Some key business publications showed ad page declines for the year, including Barron’s (-6.7%), BusinessWeek (-16.1%), and Forbes (-14.3%). Ad-page gainers included Fast Company (23.9%), The Economist (4.4%) and Fortune (0.1%).

—Sean Callahan

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