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BtoB

Magazine ad pages continue to decline

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New York--Magazine ad pages through June were down 9.9%, compared with the same period last year, and ad revenues fell 1.6%, according to figures released Thursday by the Publishers Information Bureau. Ad pages increased 6.1% in June, compared with the same month last year, and ad revenue fell 1%.

Business titles in particular continue to struggle with the ad recession, although their lot generally is improving from previous months, when ad pages were typically off by at least a third. Through June ad pages for Business Week fell 26%, while ad pages for Forbes were down 33% and ad pages for Fortune were down 25%.

Several advertising categories showed signs of improvement in June, albeit slight. Media and advertising ad pages were down 3%, compared with 5% in May, while financial, insurance and real estate advertising was off 23%, following a 27% drop in May.

--Matthew Schwartz

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