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Magazine ad pages continue to decline

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New York—Consumer magazine advertising pages totaled 79,245.30 in the first half, a 27.9% decline from the same period last year, according to Publishers Information Bureau figures released by the Magazine Publishers of America.

“Sectors most severely affected by the downturn—automotive, finance and retail—show the greatest declines in ad revenue and paging during the first half,” Ellen Oppenheim, exec VP-CMO of the MPA, said in a statement.

Business magazines continued to shed ad pages. Each of the following publications posted double-digit declines in the first half compared with the same period last year: Barron's (-32.0%), BusinessWeek (-36.8%), The Economist (-23.0%), Entrepreneur (-19.3%), Fast Company (-33.6%), Forbes (-30.2%), Fortune (-38.2%), Harvard Business Review (-31.0%) and Inc. (-29.0%).

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