Ad pages totaled 43,427.11 in the second quarter, an increase of 0.8% compared with the same period of 2009. From January to June 2010, ad pages dipped to 80,430.06, a drop of 4.0% compared with the same period last year.
Many business publications showed strong ad page gains in the second quarter of 2010, led by Fast Company, which posted an increase of 31.4%. Also posting gains in the second quarter were Barron's (26.5%), Bloomberg Businessweek (10.0%), Entrepreneur (5.6%), Harvard Business Review (17.4%) and Inc. (6.3%). Forbes (-6.7%) and Fortune (-4.1%) posted ad page losses for the period.