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Magazine ad pages increase 3.6% in Q3

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New York—For the second quarter in a row, consumer magazine ad pages increased, posting a 3.6% gain in the July-September period compared with the third quarter of last year, according to Publishers Information Bureau figures released Monday. Ad pages eked out an 0.8% gain in this year’s second quarter compared with the same period last year.

Business magazines, which have struggled over the past two years, also showed some positive signs in the third quarter, led by two technology-focused publications, Wired, (up 32.8%) and Technology Review (up nearly 18.0%).

Barron's also posted a strong gain (up 16.2% ). The small-business publications Inc. (up 11.7%) and Entrepreneur (11.6%) both posted double-digit gains in the period. Harvard Business Review logged a 7.83% gain.

The big three business publications, however, continued to lag their counterparts. Forbes posted a 0.68% gain in ad pages, but Fortune (-8.52%) and Bloomberg Businessweek (-9.31%) continued to shed pages in the third quarter.

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