Business magazines, which have struggled over the past two years, also showed some positive signs in the third quarter, led by two technology-focused publications, Wired, (up 32.8%) and Technology Review (up nearly 18.0%).
Barron's also posted a strong gain (up 16.2% ). The small-business publications Inc. (up 11.7%) and Entrepreneur (11.6%) both posted double-digit gains in the period. Harvard Business Review logged a 7.83% gain.
The big three business publications, however, continued to lag their counterparts. Forbes posted a 0.68% gain in ad pages, but Fortune (-8.52%) and Bloomberg Businessweek (-9.31%) continued to shed pages in the third quarter.