×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Magazine ad pages, revenue up in September

Published on .

Most Popular

New York—Magazine rate card-reported advertising revenue for September totaled $2.60 billion, up 6.6% from a year earlier, according to Publishers Information Bureau. Ad pages increased 2.4% from a year earlier, but fell from a 4.4% gain in August.

Seven of the 12 major advertising categories showed increases in PIB revenues and ad pages.

Top advertising gainers included drugs and remedies (up 21.2% in revenue and 11.2% in pages) and food and food products (up 15.5% in revenue and 13.4% in pages). Financial, insurance and real estate was up 1.5% in revenue and 4.3% in ad pages while technology advertising fell 8.8% in revenue and 5.5% in ad pages.

For the year-to-date, total ad revenue was up 4.3% to $17.00 billion; ad pages were up 0.7%.

—Matthew Schwartz

In this article: