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Magazine ad pages, revenue up in September

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New York—Magazine rate card-reported advertising revenue for September totaled $2.60 billion, up 6.6% from a year earlier, according to Publishers Information Bureau. Ad pages increased 2.4% from a year earlier, but fell from a 4.4% gain in August.

Seven of the 12 major advertising categories showed increases in PIB revenues and ad pages.

Top advertising gainers included drugs and remedies (up 21.2% in revenue and 11.2% in pages) and food and food products (up 15.5% in revenue and 13.4% in pages). Financial, insurance and real estate was up 1.5% in revenue and 4.3% in ad pages while technology advertising fell 8.8% in revenue and 5.5% in ad pages.

For the year-to-date, total ad revenue was up 4.3% to $17.00 billion; ad pages were up 0.7%.

—Matthew Schwartz

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