New York—Magazine rate card-reported advertising revenue for October totaled $2.40 billion, up 1.9% from a year earlier, according to Publishers Information Bureau.
Ad pages were up just 0.4% after growing 2.4% in September. Eight of the 12 major advertising categories showed increases in PIB revenue and ad pages in October, but many of the gains were in the low single digits. Top advertising gainers included retail (up 19.7% in revenue and 10.1% in pages) and drugs and remedies (up 17.9% in revenue and 12% in pages).
Automotive had the sharpest decline, with ad revenue down 10.9% and ad pages down 13.6%. It was a mixed bag for the media and advertising category, with ad revenue up 3.9% but ad pages down 0.5%.