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BtoB

Magazine ad revenue up in January; ad pages essentially flat

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New York—Magazine rate card-reported advertising revenue in January totaled $1.3 billion, up 5.9% from a year earlier, according to the Publishers Information Bureau. Ad pages were down 0.9%. It was a mixed bag among the major ad categories tracked by PIB. Among the decliners were apparel and accessories (down 21.6%); home furnishings and supplies (down 18.5%); food and food products (down 14.2%); and technology (down 12.3%). Among the gainers were automotive (up 16.4%) and drugs and remedies (up 14.9%). The Economist bucked a down month in advertising among business publications. Ad revenue for the U.K.-based weekly rose 18.6%, while ad pages were up 1.3%. Ad revenue for BusinessWeek fell 29.1%, and ad pages dropped 33.5%. Forbes’ ad revenue rose 9.8%, while ad pages fell 17.4%. Ad revenue for Fortune was down 6.7%, while ad pages dropped 12.3%.
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