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BtoB

Magazine ad revenue on the rise

Published on .

New York--Magazine advertising revenue rebounded in 2003, increasing 6.3% to $18.3 billion, according to the Magazine Publishers of America's Publishers Information Bureau.

December ad revenue increased 3.1% to $1.69 billion. Seven of the 12 major advertising categories had increases in revenue in December; technology was up 8.2%, media and advertising rose 23.3%, and direct response was up 4.0%.

For the year, nine categories had revenue gains. Those that posted declines were: direct response, financial/insurance/real estate, and public transportation/hotels/resorts.

-- Carol Krol

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