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Magazine ad revenues up 17.1% in September

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New York—Magazine ad revenues totaled $2.286 billion last month, an increase of 17.1% from September 2003 and the highest monthly total so far this year, according to the Magazine Publishers of America's Publishers Information Bureau.

Eleven of the 12 ad categories tracked showed revenue gains in September, with seven categories logging double-digit gains. The technology sector fell 5.6%.

"Magazine advertising hit a high for the year in September, illustrating that advertisers continue to recognize magazines as a unique medium that engages consumers in an age of interruption," said Ellen Oppenheim, exec VP-chief marketing officer at the MPA, in a statement.

—Carol Krol

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