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BtoB

Magazine ad spending declines less sharply

Published on .

New York--Spending in b-to-b magazines continues to tumble but at a lesser rate, according to Business Information Network figures released Friday.

The data, compiled by Competitive Media Reporting for American Business Media, showed that advertising spending decreased 12.1% in July 2002 compared with the same month last year.

That steep decline was still an improvement over the first quarter of this year, in which spending decreased 26% from a year earlier, and over the second quarter, in which spending decreased 17% from a year earlier.

Telecommunications led the decliners in July with an ad spending drop of 40.4%. Home and building was the lone category to post a spending gain, up 2.8% from July 2001.

--Sean Callahan

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