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BtoB

Magazine ad spending on the rise

Published on .

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New York--Despite continuing economic uncertainty, magazine advertising is on the upswing this year, according to Publishers Information Bureau figures from the Magazine Publishers of America.

Advertising revenue increased 11.6% to $1.6 billion in March, compared with the same month last year.

Ad pages for March were up 9.1% to 21,561.

Nine of the 12 major ad categories showed revenue growth last month. Direct response, technology and food products all experienced single-digit declines in revenue.

Ad revenue increased 9.5% year-over-year in January and 10.2% in February.

--Carol Krol

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