Magazine ad spending on the rise

Published on .

New York--Despite continuing economic uncertainty, magazine advertising is on the upswing this year, according to Publishers Information Bureau figures from the Magazine Publishers of America.

Advertising revenue increased 11.6% to $1.6 billion in March, compared with the same month last year.

Ad pages for March were up 9.1% to 21,561.

Nine of the 12 major ad categories showed revenue growth last month. Direct response, technology and food products all experienced single-digit declines in revenue.

Ad revenue increased 9.5% year-over-year in January and 10.2% in February.

--Carol Krol

Most Popular
In this article: