For the full year, revenue rose 7.2% to $23 billion, while ad pages gained just a half percent, according to the MPA’s Publishers Information Bureau.
Ten major ad categories saw increased revenue and ad pages in December, with double-digit increases in drugs & remedies (25%) and media & advertising (15%). Technology advertising, which has been generally sluggish the last two years, was up 7%.
General business magazines continued to struggle adwise. For the full year, ad revenue for BusinessWeek was down 9%, while pages fell nearly 13%. Ad revenue for Forbes was down a third of a percent, while ad pages decreased nearly 3%. Ad revenue for Fortune fell 4%, and pages were down about 10%.
The Economist continued to buck the downward ad revenue trend among business books. Its revenue for 2005 was up 11%, while pages were down 2%.