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BtoB

New magazine aimed at business travelers

Published on .

Chicago--In an effort to target business travelers American Express Publishing Co. announced the spring launch of SkyGuide GO. The quarterly publication, which will have an initial circulation of 160,000, will complement sister publication SkyGuide with in-depth articles on lifestyle issues of interest to business travelers. Targeted readers are senior-level executives and small-business owners who take 49 airplane trips a year.
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