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BtoB

Magazine launches, closures slower in first half

Published on .

New York—Twenty-one new b-to-b titles (such as Collaborative Care and Border & CBRNE Defense) debuted in the first half of the year, down from the 34 that debuted in the year-earlier period, according to data released by MediaFinder.com, an online database of U.S. and Canadian publications. Eight b-to-b publications, including The Grower, closed in the first half of the year compared with 13 closures in the year-earlier period, MediaFinder.com said. Overall, MediaFinder.com found that 133 new magazines launched in the first half of the year compared with 138 in the year-earlier period. Forty-eight magazines closed, down from 74. “Once again we are seeing fewer magazine launches this year over last year; but, at the same time, there are fewer magazine closings, indicating a stabilization in the magazine business,” said Trish Hagood, president of MediaFinder.com, in a statement.
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