New York—Total magazine rate-card-reported advertising revenue increased 4.7% in September from a year earlier, closing at $2.42 billion, according to the Publishers Information Bureau (PIB). It marked the eighth straight month that PIB revenue rose. Year-to-date, revenue totaled $16.21 billion, an increase of 7.9% from the same period last year, with ad pages totaling 171,696, a 1% gain. Ad pages totaled 25,733 in September, down 1.3% from a year earlier. Seven of the 12 major advertising categories tracked showed gains in September. Top gainers included media & advertising; financial, insurance & real estate; drugs & remedies; and toiletries & cosmetics.