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BtoB

Magazines post 3.7% gain in ad revenue for July

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New York—Magazine rate card-reported advertising revenue for July totaled $1.6 billion, up 3.7% from a year earlier, according to the Publishers Information Bureau. Ad pages were down 0.1%.

Three of the 12 major ad categories showed both revenue and ad page gains. Top gainers included public transportation, hotels and resorts (up 14.6% in both revenue and pages), apparel and accessories (up 25.3% in revenue and 14% in pages), and technology (up 20.3% in revenue and 10.1% in pages).

Year-to-date, total ad revenue was up 3.3%, compared with the same period last year, to $12.70 billion. Pages were down 0.1% year-to-date.

—Matthew Schwartz

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