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BtoB

Magellan Health Services selects Frank Strategic Marketing

Published on .

Ellicot City, Md.—Magellan Health Services, Farmington, Conn., has selected Frank Strategic Marketing to develop a new brand identity and brand image campaign.

The new brand identity will position Magellan as a leader in the managed behavioral health care industry.

The first stage of the campaign is a new visual identity, which has been completed. The second stage is the use of the new identity in collateral, exhibit marketing and a new print and online ad campaign, which will break later this fall.

—Kate Maddox

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