New York—Global ad spending will reach $486.0 billion this year, up 3.0% over last year, according to a new forecast by media agency Magna Global, New York.
Next year, global ad spending will total $515.0 billion, up 6.1% over this year, Magna projected.
In the U.S., ad spending will reach $155.0 billion this year, up 0.4% over last year (not including Olympic and political ad spending). Next year, ad spending in the U.S. will total about $164.1 billion, an increase of 5.8% over this year.
The strongest ad growth this year will come from digital media (up 13.4%). Other categories showing growth this year will be out of home (2.9%), TV (2.0%) and radio (1.1%). Newspaper ad spending will be down an estimated 3.3% this year, and magazine advertising will be down about 5.1%.