MagnaGlobal said the quadrennial effect of U.S. political advertising and the Summer Olympics will help increase ad revenue this year.
Internet advertising will be the fastest-growing media category this year, increasing 10.9%. Other categories that will see increases include broadcast television (up 8.5%), which will benefit from political and Olympic advertising, and outdoor (up 4.0%).
All other major media categories will suffer this year, MagnaGlobal projects. Newspapers will be down 6.0%, magazines will be down 5.2%, and radio will be down 0.8%, according to the report.