BtoB

MailChimp introduces A/B testing feature

Published on .

Most Popular
Atlanta—E-mail marketing service MailChimp this week launched Email Optimizer, an A/B split testing feature. Email Optimizer allows subscribers to test different subject lines on a portion of their list and automatically determines which group had the highest conversion rate. The winning subject line is then automatically sent to the remainder of the subscriber’s list.
In this article: