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'What major trends in marketing automation technology are you seeing today?'

Doug Sechrist, VP-demand generation, Eloqua Corp.

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“We're seeing a few key trends that are leading to a deeper understanding of buyers. The explosion of information beyond demographics that captures 'digital body language' has resulted in more targeted communications. The technological advancement in marketing automation is a driving force behind this. The future of marketing automation is not about what the platform does on its own but how it integrates multiple channels to create an ecosystem that informs the overall marketing strategy. Business intelligence and tie-in to revenue is perhaps the biggest advancement in marketing automation.”
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