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Majority of b-to-b companies will increase social media spending

Published on .

New York—More than half (54%) of b-to-b companies plan to increase spending on social media this year, according to a report from Worldcom Public Relations Group. The report, “Worldcom Social Media B2B Study,” was based on an online survey of more than 100 b-to-b marketers in North America and Europe, conducted in April by Persuadable Research. It found the most popular social media platforms for b-to-b marketers are Twitter (used by 85% of respondents), Facebook (74%), LinkedIn (72%), YouTube (69%) and corporate blogs (60%). Also, 89% of executives responding said they believe social media will increase in value for their companies over the next year. When asked about the most important use of social media for their businesses, respondents cited thought leadership (26%), communicating with clients (23%) and communicating with potential clients (20%).
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