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Majority of small businesses will not increase social media spending

Published on .

Ponte Vedra Beach, Fla.—While 30% of small businesses plan to increase their investments in social media next year, 67% will keep social media spending flat and 3% will decrease it, according to a new study from SocialStrategy1 and OfficeArrow. The report, “The State of Social Media in Small Business,” was based on an online survey of 343 small-business owners conducted in August and September. It found that the top obstacles to increased social media spending among small business owners are fear of sharing sensitive information (51%), too many social media sites to manage (50%) and information overload (44%). Also, according to the survey, 96% of small businesses do not use any social media management systems to monitor their efforts.
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