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What makes content spread?

Published on .

On the Buffer blog, Leo Widrich explores what makes social content go viral. Using input from fellow bloggers, Widrich explores the ingredients and qualities that help content spread across social media, garnering thousands, if not hundreds of thousand, of social shares. He also makes note of a certain post that got more than 500,000 “likes,” 20,000 tweets and several more thousand shares on other social networks. How? Via the six important ingredients he cites here, to help assure a “wild viral impact” and make content spread socially.
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