×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

What makes content spread?

Published on .

On the Buffer blog, Leo Widrich explores what makes social content go viral. Using input from fellow bloggers, Widrich explores the ingredients and qualities that help content spread across social media, garnering thousands, if not hundreds of thousand, of social shares. He also makes note of a certain post that got more than 500,000 “likes,” 20,000 tweets and several more thousand shares on other social networks. How? Via the six important ingredients he cites here, to help assure a “wild viral impact” and make content spread socially.
READ MORE
Most Popular
In this article: