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BtoB

Making the Most Out of an Award Win

By Published on .

The idea that award marketing will generate sales revenue, however, remains a specious claim. “I don’t think that the promotion guys are going to look at promoting their nominees with an eye toward having it generate revenue,” said Radice. “But I do believe that you can influence sales by showing the sales community that you’re the organization that is deserving of the awards, that’s why you’ve gotten nominations and awards, and those are the people you should be putting your money behind. It’s not an out and out, go get money because you won an award, but there’s certainly some of that at play.”


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