×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Making the Case for Investing in Marketing Automation

Published on .

Let's face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. One area that analysts are encouraging marketers to continue to invest in is infrastructure, including marketing automation software. But marketers know that asking for budget to buy tools to support marketing is one of the toughest things we face. Join us for this informative webinar you will learn specific reasons for investing in marketing automation, expected benefits and results from automating, and more.
Most Popular
In this article: